Legacy: Leaving your mark

Learn how to make an even greater impact as an artist, and create revenue streams today that will flow in while you work in your studio tomorrow. Time sensitive...read before February 28!
 

Quixote Winery designed by Hundertwasser

Quixote Winery designed by Hundertwasser

The multi-disciplined artist makes a variety of marks on the world but in a voice that is distinctly their own.

I have been fascinated by Hundertwasser for years, owning many books of his works. On a trip to California wine country my husband and I had a serendipitous opportunity to visit a winery that he designed, that we didn't even know existed!

Tours of Quixote Winery were by invitation-only at the time (2012), and in casual conversation with someone at another winery my interest in mosaic came up. They excitedly told us about nearby Quixote and the mosaics by Hundertwasser, and called to see if they could get us in for a tour. Yes! We were scheduled for a tour the following day! 

Magical sums up the visit in one word. Imagine being immersed in a designer's mindset experientially, in literal forms. From the moment of driving onto the property, from the landscape of flowing grasses, to the buildings - organic in form, the facade decoration..mosaic brightly colored and sparkling gold, to the interior decor and...even the wine label. Yes, Hundertwasser designed their wine label!

Design work of Hundertwasser at Quixote Winery 

Design work of Hundertwasser at Quixote Winery 

I see an opportunity for fine artists to touch a worldwide audience, through both their favorite tactile mediums and digital versions of their artistic voice. 

Artists today have the ability to create in a medium that can last millennia - mosaic, and in a medium that is temporal...digital art. After seeing the genius in the many ways Hundertwasser touched this property, making permanent marks to the land and also tangible customer touch points in something that travels home with the visitor...the wine label, I was awakened internally. The beauty and quality of every mark by Hundertwasser was top shelf as you'd expect from a fine artist.

Today, I'm personally running toward expanding my toolkit to include digital art because I see it as the key to unlimited potential as a thriving artist. And as is true with anything, the more you learn about something, unknown options arise. For me, I've always been a pattern lover, intrigued by repeated patterns that cover a surface, from a single motif like a wine label and 'brand identity' to patterns that cover a wall like a permanent mosaic, or temporal like wallpaper. I discovered that Surface Pattern Design is also a potential full time career path, if desired.

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Artists can touch...

a greater worldwide audience through their tactile mediums PLUS digital versions of their unique artistic voice.

Learning digital art through the lens of Surface Pattern Design will equip you to create individual motifs, scalable illustrations and patterns that repeat infinitely. (My first client projects while learning my new skills were illustrations for print and branding. And by taking side gigs like this you can easily pay for your education in surface pattern design.)

On my search I discovered the teacher who can take you from knowing nothing about creating digital art to approaching companies with your finished portfolios of work and understanding the world of licensing all within one online course. I have been learning from her for the past couple years and am taking the plunge to take her newest Immersion Course that is only open for enrollment once a year February 19-27. I'd love to be on this journey with you!

Incase you're wondering if going off on a tangent to learn digital art makes sense as a fine artist in another medium, I would say that this tangent can become passive income that allows you to remain in your studio creating fine art...while royalty checks roll in. It's a key to creating downloadable digital products that could be available in your online shop, and enable you to prepare the files for any print process for any application. And it will allow you to create your own logos and icons for your website.... Learning Adobe Illustrator is artist empowerment to the nth degree. 

(I want you to know that I am an affiliate for the Immersion course, because I believe in Bonnie Christine heart and soul, and like you I'm a becoming a smart business person applying multiple revenue streams that lead me toward becoming a thriving artist. I will cover the topic of Affiliate income in a future post. In a nutshell, it means I'll receive a commission if you sign up for the Immersion Course with my link. But moreso, I'll receive the joy of knowing I helped you find a path to your brighter future and bonus...I get to take the journey with you.) 

I'd love to hear from you if you have any questions! Leave a comment, or write me privately.


Empowering Artists: Multiple Streams of income - Licensing

 
Surface Pattern Design is a great revenue stream for artists. M3gallery.com

If you're a professional artist selling one of a kind original works, you're trading hours for dollars. Is your 'hourly rate' sufficient to reach your financial goals?
If your answer is yes, additional streams of income may not interest you. You can stop reading now.

It's more common to have dry spells between art sales and prices that are never quite high enough to be a sustainable business.

I'm on a mission to help Artists sell more work!

Winds of change

For me it took a major direction change to see all of the possibilities around me. The season for my brick + mortar gallery was over, so I decided to go after a 'Bucket List' item...learning digital design.

I had two goals: to replace my outdated pen and paper design processes, and to create repeat patterns that were inspired by my mosaic work. 

After asking around, it was apparent that the program Adobe Illustrator (Ai) was the answer for both scalable design and pattern.

I was excited and on the path...I found an online A-Z style course on Ai taught by a techie who knows everything about the program. Let's just say that after nearly falling asleep during every lesson, I started to wonder if Adobe Illustrator was the right tool for me? 

the path to licensing

Enter....the shaft of light moment....I found Bonnie Christine...an extremely gifted, caring, creative pattern designer who teaches Adobe Illustrator especially for pattern designers. (I may be living in a bubble, but I had no idea that freelance Surface Pattern Design was even a career option for artists. Nor did I realize that simple doodles could become amazing repeat patterns.) So if you're thinking..."I can't draw"... My question is....can you doodle? Do you zentangle? Ok...then keep reading...

Within months of learning with Bonnie, I was already creating digital illustrations for clients. One of my projects was recently published in the 2018 print and digital versions of the High Country Wedding Guide as well as their Blog

 
 

Photos: Jordan Maunder, Styling: Love & Honey Weddings, Artwork: Vicki Hanson-Burkhart.

This project put my digital skills to the test, to meet deadlines and prepare my files for a number of processes: digital color printing on fine stationery, foil stamping, and screenprinting.... And yes, this custom work is still dollars for hours. I created a number of repeat patterns which I can't share with you quite yet... 

Suddenly the small box I had placed myself in as an artist was expanding in every direction. Don't get me wrong, I believe in niching, even micro-niching.  Your artistic voice is your micro-niche. Apply your unique style of art on anything...like Hunderwasser - architect and artist, Chaghall - painter, mosaicist and stained glass artist. Open the lid on your box! There is so much more!

Your Artistic Voice is your micro-niche.
— Vicki Hanson-Burkhart

License your designs

What exactly is licensing? It's like a lease. You get a royalty for the use of your digital art on goods for sale. You maintain the copyright...you decide what types of products you're interested in...from wallpaper to decorator fabric to quilting cottons to art prints to stationery, to home dec....  And one design could potentially be on all of the above, bringing in checks from every application. 

Learning Ai and the ins and outs of licensing your designs will open up a whole new world for you as an artist.

The fast-track to learning

My favorite teacher, Bonnie Christine is offering a new course called Surface Pattern Design Immersion for the serious artist who is ready to do this thing!

The course includes instruction on:

• Adobe Illustrator
• Creating Repeating Patterns
• Working in Collections
• Creating a Portfolio
• Choosing an Industry
• Making Contacts
• Finding your Signature Style
• Contracts, Licenses and Copyrights
• Industry Resources
• Building Confidence as a Designer
• Publishing your ‘Complete Package’
• Staying motivated & inspired

Enrollment is open February 19th - February 27th. It only opens once a year, so don’t miss out.

>> LEARN MORE & ENROLL HERE <<

I'm brushing up my skills in pattern design, and moving toward licensing as a student of this course. I really can't say enough about Bonnie, her teaching style is perfect and her attention to detail is above and beyond your expectations. She is so very approachable and kind. I am a raving fan and am one of her 50,000 students from across the world who has seen success from her teaching. I'm also an affiliate for her course because it only makes sense as a business person to accept a commission on sales, I was going to promote her anyways. You'll thrive under her teaching. I'll see you inside!

If you like the idea of licensing and surface pattern design, but don't have the budget or time to commit to it in 2018, you can also learn on your own, and enroll in the Immersion course in 2019 when it's offered again. If slow and steady is your current interest, I'd recommend you start here

If have any questions, send me a note.